Forever Lip Pigments are produced from the worlds best pure organic colorants. These are ink so they are damn strong. Li Pigments formulated them to implant quick and easy with color showing up quick and strong. Monitoring results and aging for the last 6 years has proven tons of healed in color in one session and very little fading throughout the years. Although these lip colors are super strong we were able to create shades that heal light and natural. From bright, strong, vivid pinks, reds and berry colors all the way to natural nude/pinks...we got you covered. These lip colors are so strong for a softer look you can absolutely dilute them. Just using a single needle will allow them to heal softer....bigger needles of course will heal them...BAM...a ton of color.